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200 5TH AVENUE

200 5TH AVENUE

A historically sensitive design that inserts innovative new public gathering spaces into a former hotel building is the centerpiece to a massive remodel of a historic building situated adjacent to Madison Square Park that once served as a grand hotel and then the International Toy Center.  To create overall visual clarity and sense of place, the proposal is defined by the insertion of a simple ‘floating’ white tray and a ‘levitating’ light cloud. The two move seamlessly, transforming and adjusting to various spaces including the lobby, courtyards and balconies according to highly localized situations, leaving intact the historic nature of the architecture. The resultant creates a range of gathering areas and striking views for building occupants.

 Project Credits
Client: L&L Holding Company, LLC
Project Management: Gardiner & Theobald
Architect: Studios Architecture
Lighting: Johnson Light Studio
Precast Concrete Fabrication: Concreteworks Studio

 

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200 5TH AVENUE

A historically sensitive design that inserts innovative new public gathering spaces into a former hotel building is the centerpiece to a massive remodel of a historic building situated adjacent to Madison Square Park that once served as a grand hotel and then the International Toy Center.  To create overall visual clarity and sense of place, the proposal is defined by the insertion of a simple ‘floating’ white tray and a ‘levitating’ light cloud. The two move seamlessly, transforming and adjusting to various spaces including the lobby, courtyards and balconies according to highly localized situations, leaving intact the historic nature of the architecture. The resultant creates a range of gathering areas and striking views for building occupants.

 Project Credits
Client: L&L Holding Company, LLC
Project Management: Gardiner & Theobald
Architect: Studios Architecture
Lighting: Johnson Light Studio
Precast Concrete Fabrication: Concreteworks Studio

 

200 5TH AVENUE
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